Name
Product Name has a significant impact on Customer Experience as it explains what the Product is. Here are some tips for writing the name to make it easier for the Customer to know what he is looking at.
Product Name Guidelines: A good Product Name has these Attributes
Structure: Model Number (if exists) + Product Type – Size
Example: 2019 Champions League Madrid Final Tournament Ball – Size 5
General Description
Product Description is the Content that describes your Product in more details.
General Description Tips:
- Add detailed information about the item as provided by the Manufacturer or details about the manufacturer itself.
Example:
“The new official match ball for the 2019 UEFA Champions League final in Madrid has been unveiled by adidas. In a departure from previous years, the colouring of the ball has been inverted, with white stars and an innovative red graphic print, which features the Estadio Metropolitano, venue for the final on 1 June.”
Product Specifications
Key Features are brief Description of the Product Features & Benefits or Specifications to catch the Customer’s interest.
Writing the Key Features of Products that share the same Category in the same order according to their Features, helps Customers compare between these products quickly.
Product Specifications Guidelines:
At least 3 bullet points that includes major features for the item
- Feature 1 >>>
- Feature 2 >>>
- Feature 3 >>>
- Feature 4 >>>
- etc..
Example:
- Size 3 Football which is a Small size, size 3 is Perfect for ages 2-8 Years
- Get ready for The Champions League Final in Madrid on Saturday, 1st June 2019 with this Football from Adidas.
- Machine sewn and made from durable tpu for a soft bounce and durability. Please be noted that Footballs are delivered deflated. You will need a ball pump to inflate.
- Built to handle the demands of training.
- Finished with the adidas logo and UEFA Champions League Logos 2019 branding for this years Champions League.Grips: Black rubber
- Saddle: Mountain bike saddle
- Kickstand: Steel kickstand
What’s in the box
“What’s in the box” helps Customers to know the attached Accessories.
- It is preferred to be written as Bullet-Points.
- “What’s in the box” may mention Accessories not shown in Product Images and may illustrate that some accessories are not included.
- It is preferred to write the Number, if a Product has more than 1 Piece of the same Accessory.
Images
Because Customers can not touch the Product or try it, Images are the only way Customers can have an idea of what the Product looks.
Images Guidelines
- All Product images must be without text or watermarks.
- Images should show the entire product where the product takes up at least 80% of the image area.
- Images should be crisp and clear. Make sure they are High Quality.
- Add multiple images of your Product from different angles to give Customers a feel of what the Product will be like in person.
- Do not add Images that do not match the actual Product.
- For some items, Customers need to be able to get a sense of the size of the Product, so displaying the Product next to an everyday item can help.
- Consider adding an image showing the Product in use. This gives Customers the full experience.
Youtube ID
Click Share, then Copy the text after the last “/” in the URL and put it in the Youtube ID Field.
Example: the Youtube ID from this Link “https://youtu.be/eMg15Vrk06y” will be: eMg15Vrk06y
Basic Attributes
Filling the Basic Attributes correctly will help your Customer feel confident in knowing exactly what he is buying.
Brand
Brand of the product. If it doesn’t exist, please fill this form.
If the product itself doesn’t have a specific brand, please create it with brand “Generic”
Example: Kenwood, Art Home, Fresh, Zahran, Apple, Samsung.
Model
The model number of the product itself.
Example: MT001, TTM470, TS2020
Main Color
The predominant color of the product itself. Or as it is written on the Product Package.
Example: Black, Yellow, Purple, Red, Gold/White, Onyx Black, Cosmic Purple, Jade Green.
Main Material
The main fabric material of the product itself.
Example: Polyester, Metal, Wood, Plastic, Glass, Front Glass/Aluminum Frame.
Product Dimensions
Measurement of the product (Height x Width x Depth) in cm.
Example: 120 x 60 x 15 cm
Production Country
Where the product is made/manufactured.
Example: China, Egypt, Germany, France.
Product Warranty
If the product has a manufacturer warranty please add it, as it adds more authenticity to the product and gives the customer extra confidence to buy.
If the product does not have Local Warranty, write “No Warranty” in the Product warranty field.
Examples for Valid Product Warranty periods are:
- 6 Months
- 1 Year
- 2 Years
- 5 Years
- 10 Years
Filter Attributes
Filter Attributes are Required for Specific Product Types. Filling the Product Filter Attributes enables Customers to quickly refine a large Product range by the Attributes he considers aligned to his interest.
